Samsung Retakes Leadership in U.S. LCD-TV Market
November 18, 2009 |11:22 | Electronics By : Team X
Samsung in the third quarter retook the No.-1 ranking in the U.S. LCD-TV market from chief competitor Vizio, according to iSuppli.
The iSuppli research shows the South Korean electronics giant shipped 1.3 million LCD-TVs in the United States during the period from July through September, equaling a 16.8 percent share of the market.
This gave Samsung a 1.1 percentage point lead over U.S.-based Vizio, which held a 15.7 percent share in the third quarter with shipments of 1.2 million LCD-TVs.
The last time Samsung held the top spot in the U.S. LCD-TV market was in the fourth quarter of 2008. “Vizio in the first and second quarters of 2009 took the lead in the United States as consumers warmed to its low-cost, full-featured sets sold through high-volume retailers like Wal-Mart,” the report says.
“However, Samsung in the second quarter began to regain momentum and increase its market share as the company focused on advanced LED-backlit LCD-TVs and reduced prices for its high-end sets.”
According to Riddhi Patel, principal analyst, television systems, for iSuppli, Samsung is leading the LCD-TV industry’s adoption of LED backlighting technology.
“The company has been marketing these sets intensely, attracting the interest of U.S. consumers. Consumers like LED-backlit LCD-TVs because of their ultra-thin form factors. With Samsung cutting the prices of these sets aggressively, they now are becoming increasingly affordable for a larger number of U.S. consumers,” she said.
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