It seems that it is just a matter of time until the moment Android becomes the leader when it comes to the most popular operating system. All the new releases sustain this trend and show that Google’s OS goes beyond tablet and smartphones. Android will go on Polaroid’s new digital camera.
During CES 2012, Polaroid unveiled a new digital camera which is aimed to challenge your smartphone’s camera with a complete new look, better performance and added functions. The Polaroid SC1630 Smart Camera is supposed to reinvent the company in the age of tablets and smartphones.
Scott Hardy, president of Polaroid stated: “The newest member of the Polaroid family, the Polaroid SC1630 Smart Camera unites the beauty of high-end digital images with powerful Android connectivity features”.
The Polaroid SC1360 Smart Camera features a 3.2 inch touchscreen, Wi-Fi and Bluetooth connectivity. Top that with a 16 megapixel camera with a 3x optical zoom and the full Android app market.
The camera features 18 different scene modes with a 3.2 inch rear display and functions such as automatic face detection and smile detection. The camera comes with GPS which allows the user to arrange the photos in the camera according to date and location. On top of that, users can also edit photos and videos without moving the photos from the camera to the computer.
Scott Hardy explained: “Polaroid's heritage is in sharing. We were the original photography brand that had a sharing platform. You could take a picture and then instantly share it with someone”.
What does that mean? Well, the camera comes with integrated social networking support for Facebook, Twitter, Tumblr and several others by pressing one button alone. As Polaroid’s president puts it: “the results is an instant experience of click, capture and share that enables social networks to see and experience the moment as if they were there”.
However, despite Hardy’s enthusiasm, there’s still the issue of the competition. Polaroid is trying to reinvent itself on a market where smartphones and tablets reign. The company needs a big impressum to get customers’ attention. The SC1360 will be available this year and so far there are no details regarding pricing.