B.F. Skinner; Translated by Jung Myung-jin from English to Korean; Boogle Books: 320 pp., 15,000 won

This book is a landmark of 20th century thought originally published in 1971 by experimental psychologist B. F. Skinner, and deals with the problems of the world today through examining human behavior, mankind and society.

Skinner argues that freedom and dignity people believe should be transformed as the environment affects both negative and positive factors of the human behaviors. The book reexamines the ideals we have taken for granted to consider the possibility of a radically behaviorist approach to human problems.

One of Skinner's most successful but controversial works, it deals with objective, measurable behavior rather than motivations, drives and dreams.

Skinner also argues that the applied behaviorism might provide an important clue to solving many seemingly unsolvable problems, such as overpopulation, crime and pollution.

The book says that the concepts of freedom and dignity are not useful because they are too abstract to be measured or quantified.